our story

Every tote carries something

The Persona Tote started with a simple belief: the things we carry every day should say something about who we are.

Two women painting fabric tote bags together at a picnic
how it began

Two ideas, one canvas

It started with a plain cotton tote and a fabric printer — and the idea that a bag could hold more than groceries. It could hold a personality. A "Coffee Lover," a "Gym" regular, a Psychology student who reads people better than most.

Not everyone wants a finished design, though. Some people want to make the mark themselves — so alongside the pre-printed collection, we built a DIY kit: a blank tote, six paints, two brushes, and enough guidance to get started without taking over.

what we believe

Quality over quantity, always

Made to be kept

Every tote — printed or painted — is built on durable cotton canvas, made to be used for years, not one trip to the shops.

Creativity as self-care

We see painting as a small, slow ritual — a reason to sit down, focus on your hands, and make something with no deadline attached.

Small and considered

We're a small business, and every order is packed with the same care whether it's one tote or a bridal shower's worth.

come carry yours

Find your design, or make your own